Privacy Policy

1. What Information We Collect

Because PakVita is an information site and not a shop, we do not ask for names, addresses, payment details, or prescriptions to browse. We handle two narrow categories of data:

a) Information you choose to give us

• The contents of any message you send us (for example, when you report a content correction or ask a question) and the contact handle you reach us on, such as your Instagram username
• Feedback you voluntarily share about a medicine page

b) Information collected automatically

• Standard server logs kept by our hosting provider — IP address, browser type, device, and operating system
• Pages you view and how you arrived at them (referrer), as recorded in those same server logs
• Search terms you type into our on-site medicine search
• Cookies and similar technologies, where used (see sections 4 and 5)

2. How We Use This Information

• To serve and display our medicine information pages correctly on your device
• To understand which pages are useful so we can improve and update our content
• To respond to corrections, questions, and feedback you send us
• To keep the site secure and detect abuse or automated scraping
• If advertising is introduced in future, to serve and measure those ads (see section 5)

We do not sell or rent your personal information to anyone.

3. When We Share Information

We share data only with the service providers that make the site work, and only as far as needed. Today that list is short:

• Hosting and infrastructure providers that serve the website to you
• Authorities, where we are legally required to disclose information under Pakistani law

We do not currently share data with analytics providers or advertising partners, because no analytics or advertising script runs on PakVita. If we later add one — for example a web-analytics provider, or an advertising network such as Google AdSense and its certified vendors — we will update this section and the "Last updated" date before that script goes live.

4. Cookies & Similar Technologies

Cookies are small text files stored by your browser. PakVita currently uses only:

• Essential cookies — needed for the site to load and remember basic preferences such as language (English / Urdu)

We do not currently set analytics cookies or advertising cookies, and no third party sets them through PakVita. If we later add a web-analytics tool or an advertising network, those categories of cookie would apply and this section will be updated before that happens.

You can block or delete cookies at any time in your browser settings. Disabling some cookies may affect how parts of the site behave.

5. Advertising & Third-Party Vendors

PakVita does not currently display advertising. No advertising script — Google AdSense or otherwise — is loaded on this site, so no advertising vendor receives data about your visit through us today.

We may introduce advertising in future to help keep our medicine information free. If we do, we will update this policy and the "Last updated" date before the ads go live, and the following would then apply:

• Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this and other websites.
• Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to PakVita and/or other sites on the Internet.
• You may opt out of personalised advertising by visiting Google's Ads Settings. You can also opt out of a third-party vendor's use of cookies for personalised advertising at www.aboutads.info.

For background on how Google handles advertising data, see How Google uses information from sites that use its services, Google's Privacy Policy, and Google Ads Settings.

6. Affiliate & Third-Party Links

PakVita links out to third-party websites, and a medicine page may in future show a "Buy Online" affiliate link to a pharmacy or retailer. Whenever you follow any external link, the destination website's own privacy policy applies — we do not control and are not responsible for how those sites handle your data. Where a link is an affiliate link, we may earn a small commission on qualifying purchases at no extra cost to you.

7. Data Retention

Server logs are kept only as long as needed for security and to understand which pages are useful, and are then deleted or anonymised. Messages you send us are kept only for as long as needed to handle your request. We do not maintain user accounts or long-term personal profiles.

8. Your Choices & Rights

• Control cookies and tracking through your browser settings
• Opt out of personalised advertising across the web at any time via Google Ads Settings and www.aboutads.info — this applies should PakVita ever show ads, and to other sites you visit
• Ask us to delete any message or feedback you have sent us
• Contact us with any privacy question and we will respond within 14 business days

9. Children's Privacy

PakVita is intended for a general adult audience and is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has sent us personal information, contact us and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date above always reflects the latest version. Continued use of PakVita after a change means you accept the updated policy.

11. Contact Us

For any privacy question, reach out: