Privacy Policy

1. Information We Collect

We collect information in two ways:

a) Information You Provide

• Account registration details — name, email address, phone number, and password
• Shipping and billing address when you place an order
• Prescription documents uploaded for prescription medicines
• Messages you send via our contact form or email
• Reviews or feedback you submit on the platform

b) Information Collected Automatically

• IP address, browser type, and operating system
• Pages visited, time spent, and click-through paths (via analytics tools)
• Search queries entered on our medicine search
• Cookies and similar tracking technologies (see Section 5)
• Device identifiers for mobile users

2. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders, including verifying prescriptions
• Create and manage your user account
• Send order confirmations, shipping updates, and support communications
• Improve and personalise your experience on PakVita
• Analyse platform performance and user behaviour to improve content
• Send promotional emails or offers (you can opt out at any time)
• Prevent fraud, abuse, and unauthorised access
• Comply with legal obligations under Pakistani law

3. Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your data only in the following circumstances:

• Delivery partners — your name, address, and phone number are shared with courier services to fulfil your order
• Payment processors — payment data is handled by our secure, PCI-compliant payment gateway. We do not store card details
• Analytics providers — anonymised usage data is shared with tools like Google Analytics to understand platform performance
• Legal compliance — we may disclose information if required by Pakistani law, a court order, or regulatory authority
• Business transfers — in the event of a merger or acquisition, your data may be transferred to the new entity under the same privacy protections

4. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Account data is kept for the duration of your account's existence. After account deletion, most personal data is purged within 30 days, except where retention is legally mandated (e.g., tax and transaction records, which we keep for 5 years under Pakistani fiscal regulations).

5. Cookies & Tracking Technologies

PakVita uses cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored in your browser. We use:

• Essential cookies — required for the site to function (login sessions, shopping cart)
• Analytics cookies — to measure page visits and improve content (Google Analytics)
• Preference cookies — to remember your language and display settings
• Marketing cookies — to show relevant promotions (only with your consent)

You can disable non-essential cookies at any time through your browser settings. Note that disabling cookies may affect some platform features.

6. Data Security

We use industry-standard technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include SSL/TLS encryption for all data in transit, hashed and salted password storage, and role-based access controls for our staff.

While we take every reasonable precaution, no internet transmission is 100% secure. If you believe your account has been compromised, contact us immediately on Instagram @pakvitaofficial.

7. Your Privacy Rights

You have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you
• Correction — ask us to correct any inaccurate or incomplete data
• Deletion — request deletion of your account and associated data
• Opt-out — unsubscribe from marketing emails at any time via the link in any email
• Portability — request your data in a machine-readable format

To exercise any of these rights, message us on Instagram @pakvitaofficial. We will respond within 14 business days.

8. Children's Privacy

PakVita is not directed at children under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child under 13 has provided us with personal data, we will delete it promptly. Parents or guardians who believe their child has submitted personal information should contact us on Instagram @pakvitaofficial.

9. Third-Party Links

Our platform may contain links to third-party websites (e.g., affiliate pharmacy partners). We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policy of any external site you visit.

10. Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will revise the "Last updated" date at the top of this page. For significant changes, we will notify registered users via email. Continued use of PakVita after any changes constitutes your acceptance of the updated policy.

11. Contact Us

For any privacy-related questions or to exercise your rights, contact us at: